The economy is still taking center stage and there has been a fundamental shift in this country. At least by my estimation; as I am a student of people, its been interesting to watch the shift in this country. No longer is it en vogue to say ‘if you have to ask the price, you can’t afford it.’ Its chic to save, to find a bargain and obtain quality for the money spent.
Americans, have always been savvy consumers; we tend to do our research, price compare and know what our hard earned dollars are buying. In the current economic condition of this country we’re all a bit more price conscious. This is extraordinarily true with any big ticket purchase and I would argue even more so for an
engagement ring,anniversary band, or other piece of fine jewelry.
Most people find the world of fine jewelry a bit daunting. The vision for Alexa Rose was to create a different kind of jewelry shopping experience. We strive to ensure our customers are well educated and understand their purchase. We recommendation for anyone who is contemplating an engagement ring purchase to start out with some price comparisons; look at different styles and quality of items presented.
Check the 4 C’s of the diamond and check the metal selection; be a bit discriminating. Jewelry like clothing - quality does matter and price does not always determine quality. Quality is especially important with diamonds. A
diamond’s grade or its pedigree will affect the price and its future trade in value; be certain that you understand each one of the components and how it will affect your final price.
We recommend that you try to obtain a diamond with an ideal cut or excellent cut. It is in our humble opinion, the most important of the 4 C’s as if a diamond is too swallow or too deep the light as it enters will either be trapped or will escape too quickly causing your diamond to be lackluster or dull in appearance. For example, you could have a F color, VVS1 clarity diamond with a poor cut and have it be less than spectacular. So, be certain that you take some time to research the 4 C’s – its usually a good idea to have a rough understanding how each of these items affect your overall price. When you are finally shopping for a loose diamond; take your time, ask questions and make sure you are comfortable with the final decision.
Now, how does metal affect your final price? Is it 14K, 18K gold or platinum? Remember, the metal is almost as important as the diamond quality and will affect the final price of your diamond engagement ring. Be sure you’re aware of those trade offs, i.e. Platinum is probably the most durable of all of the metals and will last a lifetime (75 years) vs. gold may become brittle after about 15-20 years (18KW) this will be determined by how the
ring was worn more than anything else. Gold while a durable material is a softer metal than Platinum.
Style # YJS6501
So, now we have the basics of engagement rings, now let’s chat a moment about style.
Engagement rings like all items come in different shapes, sizes and styles. One of the most difficult questions to answer is – ‘Is this in style?’ I firmly believe that this should be the last item to consider – I personally believe that you need to select a ring mounting that best suits your personality and (potentially) the personality of your relationship. Our experience, brides tend to gravitate towards, ‘the ring,’ at least the style of the ring. We then craft the ring around the diamond and also order it in the correct finger size.
You may also want to consider recycling a family diamond, the half pair of
diamond stud earrings you’re hanging on too or the diamond pendant that you never wear. You’ll be amazed at how wonderful your diamond will look in a new setting. Remember you can use
men’s jewelry too! I’ve heard stories about tie tacks, cuff links and gentleman’s rings where the diamond has been unset and re-set into an engagement ring and look absolutely amazing.
